Onwumechili, Chuka
Sport Communication: An International Approach
- ISBN 13:
- 9781138281875
- author:
- Onwumechili, Chuka
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2017
- Pages:
- 356
- Dimensions:
- 24.8 x 17.1 centimetres (0.67 kg
- Genre:
- Nonfiction, Social Sciences, Media Studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Sport Communication: An International Approach explores the complex relationships between sport and communication. This comprehensive guide covers various aspects of sport communication, including crisis management, celebrity endorsements, health issues, and legal considerations.
From managing crises to understanding the role of media in sport, this book provides a thorough analysis of the key concepts and challenges in sport communication. With case studies and real-world examples, it offers insights into the complexities of sport communication and its impact on athletes, organizations, and society as a whole.