Miller, Geoffrey
Spent: Sex, Evolution, and Consumer Behavior
- ISBN 13:
- 9780143117230
- author:
- Miller, Geoffrey
- format:
- Paperback
- publisher:
- Penguin Books
- language:
- English
- Publication Year:
- 2010
- Pages:
- 384
- Dimensions:
- 21.2 x 13.6 x 2.2 cm
- Genre:
- Consumer Behavior - General
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Geoffrey Miller explores the unconscious drivers behind American consumer culture, revealing how our purchasing decisions reflect our desire for self-advertisement.
In this insightful analysis, Miller examines the factors that influence what we spend money on, from the products we choose to the status symbols they represent. With humor and clarity, he deciphers the underlying motivations behind our consumer choices, offering a new perspective on how to improve our behavior and become happier consumers.
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