Lancaster, Simon , Lancaster

Speechwriting: The Expert Guide

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ISBN 13:
9780709089179
author:
Lancaster, Simon , Lancaster
format:
Paperback
publisher:
Robert Hale Ltd
language:
English
Publication Year:
2010
Pages:
288
Dimensions:
21.34 x 13.72 x 2.29 centimetres
Genre:
Arts & Photography, Language Arts, Communication Studies,
Condition:
New
Availability:
Item usually sent within 2 working days
£13.02

Description

Speechwriting: The Expert Guide is a comprehensive guide to writing effective speeches. It covers the theory and practice of speechwriting, providing a solid foundation in persuasion, argument, storytelling, and metaphor.

The book also delves into the practical aspects of speechwriting, including editing, soundbites, media manipulation, performance, and strategy. Drawing on lessons from renowned experts, it offers invaluable guidance for those who write speeches in politics, PR, or business.

Whether you're a professional speechwriter or an aspiring one, this book provides the tools and techniques to help you craft compelling speeches that engage and persuade your audience.

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