Ellen Seiter
Sold Separately
- ISBN 13:
- 9780813521985
- author:
- Ellen Seiter
- format:
- Paperback
- publisher:
- Rutgers University Press
- language:
- English
- Publication Year:
- 1995
- Pages:
- 278
- Genre:
- Consumerism Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Sold Separately: Children and Parents in Consumer Culture explores the complex relationship between children's media and consumer culture. Ellen Seiter argues that watching television and playing with toys is not just a passive activity, but an active process of learning and cultural decoding.
Seiter examines various aspects of children's media, including toy advertising, TV commercials, and the role of stores like Toys "R" Us in shaping childhood experiences. Her study highlights issues of socioeconomic class, gender, and race stereotyping, offering a nuanced understanding of the ways in which consumer culture influences children's lives.
This book provides valuable insights for parents who are uncertain about the role of television and toys in their children's lives, and offers a thought-provoking analysis of the complex issues surrounding childhood consumption.
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