Urs E. Gattiker
Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)
- ISBN 13:
- 9781461436027
- author:
- Urs E. Gattiker
- format:
- Paperback
- publisher:
- Springer
- language:
- English
- Publication Year:
- 2012
- Pages:
- 116
- Dimensions:
- 15.5 x 0.7 x 23.5 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
This comprehensive guide to social media audits provides a systematic approach to reviewing an organization's social media activities. By using the checklists and templates outlined in this book, readers can identify target areas for performance improvement and develop recommendations for achieving these objectives.
Urs E. Gattiker presents a cost-benefit approach to addressing social media marketing issues, covering key platforms such as Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing. This book is an invaluable resource for anyone looking to optimize their social media presence and achieve measurable results.