Smit, Barbara
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
- ISBN 13:
- 9780061246586
- author:
- Smit, Barbara
- format:
- Paperback
- publisher:
- Harper Perennial
- language:
- English
- Publication Year:
- 2009
- Pages:
- 400
- Dimensions:
- 19.8 x 13.5 x 2.8 cm
- Genre:
- Industries / Retailing Sports & Recreation
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The story of Adidas and Puma's founding is a fascinating tale of sibling rivalry and entrepreneurial spirit. Adi and Rudi Dassler's shoe business, which began in their mother's laundry room, achieved remarkable success almost overnight. However, by the end of World War II, a bitter feud had torn the brothers apart, leading to a division of their company and a family feud that would have far-reaching consequences. The Dassler brothers' animosity gave rise to two rival sneaker brands, which would go on to revolutionize the world of professional sports. Behind the scenes, astonishing deals were struck, fabulous ad campaigns were launched, and multimillion-dollar contracts were secured for top athletes, including Joe Namath, Muhammad Ali, and David Beckham. This book tells the story of how these rival brands came to be, and the impact they had on the world of sports. Through the lens of the Dassler brothers' rivalry, Sneaker Wars offers a unique insight into the business of sports and the world of professional athletics.
Related Products
Related Products
Who Would Win?: Fiercest Feuds
Pallotta, Jerry
The Forever Family
Banner, Sue
The Forever War
Haldeman, Joe
Death of the Territories: Expansion, Betrayal and the War That Changed Pro Wrestling Forever
Hornbaker, Tim
21st Century Business Icons: The Leaders Who Are Changing Our World
Percy, Sally