Lindstrom, Martin
Small Data: The Tiny Clues That Uncover Huge Trends
- ISBN 13:
- 9781473630130
- author:
- Lindstrom, Martin
- format:
- Paperback / softback
- publisher:
- John Murray Learning
- language:
- English
- Publication Year:
- 2017
- Pages:
- 288
- Dimensions:
- 19.7 x 12.8 x 1.8 centimetres (0
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom's work takes him to the homes of people from around the world, where he uncovers the hidden desires that drive human behavior. With a keen eye for detail, he accumulates small clues that help solve complex challenges for top brands. From a teddy bear in a teenage girl's bedroom to a bracelet strung with pearls, Lindstrom's findings reveal surprising truths about what connects us all. In this fascinating narrative, Lindstrom connects the dots between seemingly unrelated observations, revealing the power of small data in shaping global brands. With a unique blend of armchair travel and forensic psychology, The Desire Hunter offers a rare behind-the-scenes look at the world of marketing and consumer behavior. By exploring the intricate patterns of human behavior, Lindstrom sheds light on the surprising and counter-intuitive truths that underpin our desires and preferences. This book is a worthwhile read for anyone interested in the complexities of human behavior and the art of creating successful brands.
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