Esteve Calzada
Show Me the Money!
- ISBN 13:
- 9781472903020
- author:
- Esteve Calzada
- format:
- Paperback
- publisher:
- Bloomsbury Sport
- language:
- English
- Publication Year:
- 2013
- Pages:
- 272
- Dimensions:
- 153 mm X 234 mm
- Genre:
- Sports ; Recreation
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The sums of money that bounce around elite football are staggering. Football clubs make their money through various revenue streams, including media presence, sponsorships, television rights, players' image rights, and licensed products. Esteve Calzada, who has revolutionised sports marketing revenue streams for FC Barcelona, shares his expertise in this comprehensive guide to sports marketing. With real-world examples from his experiences at the frontlines, he details how to attract fans, generate revenue, and manage these lucrative opportunities.
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