4740 results for 'Brand, Jo'

Unlocking brand growth through effective marketing is crucial for businesses seeking to create and enhance their reputation. M. Sherrington's book explores this concept, drawing from the operating...

George is not like any other kid in class, or indeed anyone Dan and his friends have ever met before. As it turns out, George is clever and funny, and everyone soon forgets his oddness - until a...

Sports Graphic Design and Branding showcases over eighty inspiring examples from around the globe, featuring teams, gyms, facilities, and tournaments in various sports. Interviews with selected...

British Airways' brand has been shaped by millions of journeys of customer expectations and experiences over many decades. From advertising to airports, every detail informs and connects to create...

Byron Sharp's definitive guide to brand growth presents evidence-based answers to the key questions asked by marketers every day. The book tackles issues such as how brands grow, how advertising...

Biba: The Fashion Brand That Defined A Generation celebrates the sixtieth anniversary of the opening of the first Biba boutique. This book offers a revealing look at Biba through the words and images...

Problem Solved: How to Recognize and Solve Nineteen Common Problems in Design, Branding, and CommunicationThis comprehensive guide explores nineteen recurring problems faced by professionals in...

Today's cafes are multifaceted spaces that cater to diverse needs, serving as social hubs, home offices, and study areas. To succeed in this competitive environment, a cafe's branding must be...

Building a brand that stands out in business or life requires a mindset that's open to change and risk-taking. Steven Grasse, a renowned marketer and distiller, shares his approach to brand mysticism...

Becoming the GO-TO BRAND offers practical guidance on transforming businesses into market leaders. Barnaby Wynter's acclaimed Brand Bucket(R) marketing approach has helped numerous clients worldwide,...

Rabbit, the international sensation, is back on a brand-new book adventure. Paint pots, spectacular sandcastles, bubble bath and chocolate cake are just a few of the everyday delights that bring...

George Lois's Big Idea branding and logo design is a powerful art form that combines a memorable brand name with a strong visual symbol to communicate a humanistic idea. By harnessing the potential...

The Brand Power Manifesto: A Creative Roadmap for Female EntrepreneursThis practical guide offers a unique framework for building confidence and a strong personal brand. Drawing from the authors' own...

Bringing restaurants and bars to life through effective graphic identities and interior spaces is a key part of creating memorable experiences for customers.The best establishments know how important...

Beer by Design: The Art of Good Beer Branding A lavishly illustrated exploration of beer label design, tracing its history from the UK's first-ever trademark to the present day. Acclaimed beer writer...

I Love It. What Is It? presents the philosophies and learnings of Turner Duckworth, one of the world's most renowned design agencies, which has worked with major brands such as online marketplaces,...

Create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Author Allan Peters, an award-winning graphic designer, shares his expertise...

Route Branding and Special Liveries on British Buses By Richard Walter The deregulation of bus services in 1986 led to a significant change in the UK's public transport landscape. Many distinctive...

This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in StreetwearBobby Hundreds' story is one of outsiders who dared to challenge the status quo. He recounts his journey from Southern...

Brands growing rapidly need a clear sense of purpose and the value they bring to their customers and employees. On Purpose provides a practical guide to executing business purpose successfully by...

This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear The story of streetwear is one of genuine "cool" coexisting with big business. It's a style that has become ubiquitous,...

Najat El Hachmi's memoir is a deeply personal exploration of identity and belonging. Born in Morocco at just eight years old, she has lived in Catalonia ever since, yet the question of where she...

Repackaging Christianity: Alpha and the Building of a Global Brand tells the story of one of the most influential Christian movements of our time. Launched in 1993, Alpha has become a global...

Luxury World: A Journey into the Heart of High-End Brands. The concept of luxury has become increasingly diluted in recent years, with many brands attempting to capitalize on its prestige without...

Mikkeller: The Unusual Story of an Unusual Beer BrandThe story behind one of the world's leading craft beer companies is about to be told in a richly illustrated book. This comprehensive journey...

Your brand is the key to unlocking your business's true potential. Conquer Your Rebrand offers a comprehensive guide to building a B2B brand that customers love and competitors envy. Bill Kenney...

Bigger Than This: How to Turn Any Venture Into an Admired BrandBy Fabian Geyrhalter, acclaimed brand strategist and author of "How to Launch a Brand", this book challenges companies to connect with...

Building a brand that breaks barriers requires careful planning and execution. Kathryn Strachan's journey in establishing her agency from scratch offers valuable insights into creating brand...

Retail Marketing and Branding: A Practical Guide to Maximizing ROI. This comprehensive guide provides retail best practices in branding and marketing spend optimization, helping businesses make more...

Experience Louisa May Alcott's beloved novel in a whole new way - as a cookbook. This unique adaptation brings together the story of four sisters with delicious, step-by-step recipes inspired by...

Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom explores how branding is evolving to appeal to our neglected senses. Drawing on a comprehensive study of consumer sensory...

Logo Design Theory: Understanding the Principles of Branding and Logo Design This comprehensive guide to branding design explains the underlying principles of logo design, corporate identity design,...

Siya Kolisi's story is one of triumph over adversity, from his humble beginnings in the impoverished Zwide township to leading his nation to a historic victory at the Rugby World Cup in 2019.This...

The Story Behind the Iconic Brand Established in 1905, Rolex revolutionized the watchmaking industry with innovative designs that continue to dominate worldwide. From the Oyster and Explorer to the...

Building a brand that people love from day one is no longer a luxury, but a necessity. In this book, Emily Heyward, cofounder and chief branding officer of Red Antler, shares her insights on how to...

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Mark, Margaret;Pearson, Carol;Pearson, Carol S. This groundbreaking book provides the key to unlocking a...

The music industries have undergone significant changes in recent years, as traditional business models have been transformed by digital challenges. This book provides a critical examination of how...

Developing your leadership skills, joining a sales team, or re-entering the workforce can be a challenging experience. Understanding how to communicate your unique value to others is crucial for...

What is Post-branding? How to Counter Fundamentalist Marketplace Semiotics by Jason Grant and Oliver VodebThis compact 'pocket-book' publication presents a practical theory for challenging the...

The New Strategic Brand Management by Jean-Noël Kapferer is a leading reference source for brand strategy, adopted internationally by business schools and marketing practitioners. This fifth edition...

Beautiful PR: Finding Your Brand's Heartbeat for Authenticity in Communication by Sophie Attwood In today's heavily filtered world, building a communications strategy based on honesty and...

Discover the World of Cars with Logos This colourful book introduces children to the world of cars, featuring 48 popular car manufacturers from around the globe. With their logos and 96 high-quality...

Spensa's world has been under attack for hundreds of years, with an alien race called the Krell leading relentless onslaughts from the sky. Humanity's only defense is to take to their ships and fight...

The Human Brand: How We Relate to People, Products, and CompaniesOur relationships with brands are just as personal as our interactions with others. We form strong bonds with some companies and...

The Age of Influence: The Power of Influencers to Elevate Your BrandNeal Schaffer's guide to creating and implementing effective influencer marketing is essential for business owners and marketers...

Building a strong brand requires more than just listening to your customers. In fact, this approach can lead to homogeneity and forgettability.Multi-award-winning brand strategist Adam Ferrier argues...

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice explores how brands communicate through multiple media channels. This book presents new global research on transmedia...

Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations This comprehensive survey explores the visual identity of major terrorist organizations worldwide. With...

Building Brand Communities: How Organizations Succeed by Creating Belonging Creating a strong brand community is about more than just people buying your product or working together. It's about...

Companies like Apple and Nike may seem worlds apart from cults like the Hell's Angels and the Unification Church, but they share a common trait: they attract people who feel different from the masses...

Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands by Douglas Holt and Douglas CameronThis book challenges conventional models of strategy and innovation, proposing a new...

Building your brand as a founder can be expensive and time-consuming. However, you have a key advantage that sets you apart: your story. In "Founder Brand", marketing expert Dave Gerhardt reveals how...

Be Your Brand is a guide to establishing a personal brand, helping you to clarify your identity and values, and create a successful brand that reflects your unique message and voice.The author, Regan...

Experiential Marketing: A Practical Guide to Interactive Brand ExperiencesThis comprehensive guide cuts through marketing jargon to provide clear, practical guidelines for creating immersive brand...

David Aaker's Brand Portfolio Strategy is a comprehensive guide to creating a cohesive brand strategy that supports a company's business goals. By examining successful case studies from top brands,...

Just the Way I Am by Jo Watson is a hilarious and heartfelt romantic comedy that explores the complexities of identity and love.When Zoe's life is turned upside down after a traumatic accident, she...

Content Marketing Strategy: A Scalable Approach to Business Success Robert Rose's comprehensive guide helps you transform your brand by developing a strategic content marketing approach. By honing...

Renegade Marketing: A 12-step guide to building unbeatable B2B brandsDrew Neisser's decades of experience in business-to-business marketing has shown him that success is not about complexity, but...

Building your brand as a founder can be expensive and time-consuming. However, you have a key advantage that sets you apart: your story is one of your most valuable assets. In "Founder Brand",...

Develop a comprehensive plan for your fashion brand and take it to the next level with this authoritative guide. Written by a leading expert in the field, Fashion Brand Management provides a thorough...

For business and brand owners seeking to harness the power of fans, A-Z of FANDOM offers valuable insights into combining purpose, creativity and sustainability to drive change. Drawing on 20+ years...

Beautiful PR: Finding Your Brand's Heartbeat for Authenticity in Communication by Sophie Attwood In today's world, building trust with customers is more important than ever. Traditional PR and...

A Summer Wedding For The Cornish Midwife by Jo Bartlett is a heartwarming tale of love and community. Senior Midwife Anna Jones has found her perfect match in Brae Penrose, but their whirlwind...

Big Brands Are Watching You: How Morality is Framed in the Marketplace Francesca Sobande examines how morality is understood and represented in corporate culture, from branding to media portrayals...

A Terrible Kindness by Jo Browning Wroe is a powerful and moving novel that explores the complexities of human compassion. In 1966, a devastating landslide at a coal mine has a profound impact on a...

The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand This comprehensive manual is the world's first visual guide specifically tailored for the fashion business. It covers...

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise Lee YohnDiscover how top companies like Southwest, Starbucks, and Google have achieved success by aligning...

Jon Contino's career-spanning memoir offers a unique glimpse into the life and work of a highly influential graphic designer. With a distinctive voice shaped by his New York upbringing, Contino...

Hitler's mastery of propaganda was rooted in his understanding that persuasion was key to anchoring an entire regime. He deployed imagery, rhetoric, and dramaturgy to create a powerful narrative,...

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic. In the modern economy, consumers' values and aspirations are shifting. No longer do they...

Breitling: The History of a Great Brand of Watches 1884 to the Present Discover the fascinating story of Breitling, a watchmaker renowned for its precision and innovation. This revised edition of the...

Hello, My Name Is Awesome: How to Create Brand Names That StickA guide to naming your product or business that's both entertaining and informative. Alexandra Watkins shares her proven SMILE and...

Stand out in your industry with effective branding. This book reveals 33 Branding Secrets from the life stories of successful entrepreneurs and entertainers, including Diddy, Jay Z, and Dr. Dre. By...

The beauty industry is a global phenomenon worth billions. In Branded Beauty, Mark Tungate explores its history and evolution, delving into the world of make-up, skincare, hair care, fragrances, and...

Welcome to Seabreeze Farm by Jo BartlettAfter a life in London that's left her feeling unhappy and unfulfilled, Ellie Chapman inherits a dilapidated farmhouse perched high above the English Channel...

Old Brand New Colourful Homes for Maximal Living is a deeply personal exploration of home ownership and rentership through more than 50 rooms designed by Dabito.Dabito, an interior designer,...

Fashion Promotion: Building a Brand Through Marketing and Communication is a practical guide to promoting a brand in today's digital landscape. It explores how brands can engage with customers...

A new psychological thriller from Claire Allan explores the darker side of motherhood. When a chance encounter with a woman named Alice Monroe seems like the start of a new chapter, the author's...

Establish your authority in the digital age with a clear personal brand. This practical handbook provides a step-by-step guide to help you focus your efforts, create a plan, and activate your...

John Wesley led the Second English Reformation with his Methodist Connexion, which broke away from the Church of England due to a new relationship between clergy and people.This division was not...

Sustainable Jewellery: Updated Edition - Principles and Processes for Creating an Ethical Brand by Jose Luis Fettolini. This updated edition provides a comprehensive guide to creating sustainable...

Unconscious Branding: How Neuroscience Can Empower Marketing By Douglas Van Praet Marketers have long focused on understanding consumer behavior, but this approach may be misguided. Consumers make...

The greatest challenge facing leaders is activating and actioning purpose-based brands to those who matter most - inside the company and out. Recent statistics show that consumers are more likely to...

Yippee! Rabbit is a fun-filled story about a playful rabbit who loves to have adventures. With a day full of exciting activities like kite-flying and swinging high in the sky, this little rabbit...

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization This book challenges traditional views of branding and marketing, arguing that successful brands are...

Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything by Deb Gabor. This book offers a practical guide to building a successful brand, covering topics such as how to create a...

Self-branding is no longer an option - it's essential for career success. When women take charge of their personal brands and performance, they can achieve more confidently, creatively, and...

Digital Branding: A Complete Step-by-step Guide to Strategy, Tactics, Tools and MeasurementThis practical guide provides step-by-step guidance on how to build a brand online and quantify its...

Celebrity Fashion Marketing: Developing a Human Fashion Brand explores the concept of the celebrity as a brand ambassador and its impact on fashion consumers.This book examines how celebrities shape...

Discover how to define your professional purpose and articulate your value to your target audience through digital media and social channels.This concise guide provides actionable tactics for...

Luck plays a significant role in every business success story. In "Go Luck Yourself", Andy Nairn shares how fortune has influenced some of the world's most successful brands, from VELCRO to online...

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Rory Sutherland, a renowned expert in branding and advertising, explores the art and...

The Future of Purpose-driven Branding: Signature Programs that Impact & Inspire Both Business and SocietyBy David Aaker, this book explores how businesses can adapt their approaches to make a serious...

New Fears 2: A Collection of New Horror Stories from Masters of the MacabreExperience the darker side of horror with this electrifying anthology of new stories by award-winning authors. Twenty-one...

Rebuild your personal brand and rethink the way you work if you don't love what you do. Career Rehab offers the tools to transform your career into one that promotes work-life balance, fair...

The latest Bob Skinner mystery from Quintin Jardine. A woman on maternity leave stumbles upon a body on a Scottish beach, sparking an investigation that uncovers a complex web of secrets and lies.As...

Shake up and redefine your business by adopting new approaches to strategy and leadership. In "Gamechangers", Peter Fisk shares insights from innovative companies worldwide, who are changing the...

The Treasury of Greek Mythology brings to life the timeless stories of gods, goddesses, heroes, and monsters from ancient Greece. With lyrical text by Donna Jo Napoli and stunning artwork by...

Defining your brand starts with its name. A well-chosen name is crucial in shaping the identity of a company, product, or service, yet finding the perfect one can be a daunting task.Brand Naming: The...

Building a successful ecommerce brand can seem daunting, but it's achievable with the right guidance. Ben Leonard, who has built his own ecommerce empire to $6 million in annual revenue and a...