5443 results for 'Brand, Laura'

Learn how to create and maintain a successful brand for your business. This new edition of Branding For Dummies provides practical advice and step-by-step instructions to help you define your...

Denim Branded Jeanswear's Evolving Design Details is an in-depth exploration of the history and design elements that shape the world of denim branding. From the 1870s to modern contemporary brands,...

Brand Therapy: Practical Strategies for Pharma and Medtech Brands Brian D. Smith offers a comprehensive guide to creating effective brand strategies in the pharmaceutical and medtech industries. This...

Discover your authentic self and unlock the power of branding that truly represents you. Brand You is a guide to helping you develop a strong personal brand, one that aligns with your values and...

Understanding what makes a brand successful is crucial for business success. This comprehensive guide applies various criteria to form an effective brand strategy, featuring case studies from global...

Building a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change offers practical steps to help you create a clear, compelling offer, develop unique...

Book branding is an essential resource for anyone looking to establish a strong brand identity. Radim Malinic's guide offers practical advice and real-life examples to help you navigate the process...

The Courage to Heal Workbook: A Guide for Women Survivors of Child Sexual Abuse by Laura DavisThis comprehensive workbook offers a supportive and structured approach to healing from the effects of...

Breakout Brands: Why Some Brands Take Off and Others Don't Jared Schrieber's in-depth analysis reveals the key factors that distinguish successful brands from those that struggle to gain traction. By...

Global Brand Management: A Guide to Developing and Managing an International Brand By Laurence Minsky and Ilan Geva, Kogan Page, 2019 Managing a global brand is no longer just about having a website...

Strategic Brand Design offers a clear overview of developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by providing all the necessary...

The Marketplace by Laura Antoniou In this thought-provoking novel, four individuals embark on a journey of self-discovery and sensual exploration within the secretive underground society of the...

Unlock the Power of Your Brand with a Story-Based Strategy Discover how to create meaning for your brand and build a loyal customer base. This book explains a six-step process to help you unlock the...

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand StrategiesThis comprehensive guide brings together insights from leading academics and industry experts to explore what makes a...

Drew Harrington, a high-powered Manhattan attorney, is known for his tough exterior and "love 'em and leave 'em" attitude. To prove himself as a partner in his firm, he needs to show a more human...

Brand Failures: A Riveting Look at 100 Major Brand Blunders Discover what makes global giants like Coca-Cola and McDonald's fail with their branded products. This book takes an in-depth look at the...

I Am My Brand: A Step-by-Step Guide to Building Your Personal Brand Without ApologyThis practical guide provides achievable techniques and tools for women to build their personal brand, helping them...

The Smart Branding Book: Building a Profitable and Resilient Brand Dan White presents a concise guide to successful branding in today's fast-paced business environment. With clear and accessible...

Learn how to build and manage a successful brand in just seven days. This updated second edition of Brand Management In A Week provides a practical program on the principles of brand management,...

How to Launch a Brand - SPECIAL Workbook EDITION (2nd Edition) is a practical guide for entrepreneurs and marketing students. This workbook provides a step-by-step approach to building a brand from...

Building Strong Brands by David Aaker provides real-world examples to demonstrate how strong brands have been created and managed. Aaker draws on cases from various companies, including Saturn,...

Stand out in a saturated market with a timeless jewelry brand. Tracy Matthews, a $8 Million jewellery designer and host of the Top-Rated 'Thrive by Design' Podcast, shares her expertise to help you...

Diana Palmer's Fire Brand is a gripping romance that explores the complexities of loyalty and attraction. When Gaby Cane returns to her past, she finds herself drawn to Bowie McCayde once more - this...

Personal Branding For Dummies is your guide to creating and maintaining a personal trademark. By equating self-impression with other people's perceptions, you can establish a professional presence...

Building Strong Brands by David A. Aaker is a comprehensive guide to creating and managing successful brands in today's competitive business landscape. Drawing on real-world case studies from leading...

Unlock the power of purpose-driven brands and drive positive change in your business.This book presents a clear blueprint for defining and communicating a brand's purpose, aligning it with...

Fashion Brand Stories explores how fashion retailers and designers use storytelling to build relationships with their customers through ten detailed case studies of groundbreaking brands.These...

Brand health tracking is a crucial source of insights into brand performance and strategy. However, many existing trackers were designed before the principles outlined in "How Brands Grow" and...

A Secret History of Brands reveals the lesser-known stories behind some of the world's most iconic brands. From the cocaine-laced origins of Coca-Cola to the dark connections between Ford and Hitler,...

A Little House Birthday is a heartwarming story about a special day in the life of Laura Ingalls Wilder. On her fifth birthday, Laura celebrates with gifts from her loved ones and a night of music...

Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes and Paul Duguid explores the historical role of trademarks and brands in economic growth. The contributors examine how brands have...

Understanding how brands work can be a complex and nuanced topic. This book provides an in-depth exploration of branding strategies and tactics.The authors, Ryan Wallman and Giles Edwards, examine...

Brands Win Championships by Jeremy Allen Darlow is a guidebook for NCAA athletic programs and athletes looking to build and elevate their brands. The author, with experience at adidas, shares three...

Attracting and retaining top talent requires a compelling employer brand. This practical guide helps you build, scale, and measure a strong brand that showcases your company's unique traits and...

Eat and Enjoy Gluten Free Easy Meals, Brilliant Bakes and Delicious Desserts offers a comprehensive guide to cooking and baking gluten-free. With 100 recipes, Laura Strange shares her expertise to...

Take control of your personal brand and build an authentic reputation that drives real results. Everyone has a personal brand, shaped by every interaction we have. But what that personal brand looks...

Laura Ingalls lived in a little house in the Big Woods of Wisconsin with her family. As winter approached, she worked hard to help prepare the house for the cold days ahead. Soon, frost covered the...

Brand Positioning Formula: A Practical Guide to Building Your Brand and Differentiating from CompetitorsThis comprehensive guide provides a step-by-step approach to brand positioning, helping small...

We're often told we don't have enough time, but what if that's just a myth? Laura Vanderkam argues that with a little examination and prioritizing, it's possible to make time for the things that...

Shawls and wraps are a simple yet colourful way to liven up your wardrobe. They offer a comforting and cosy touch, but can also be stylish and delicate. This collection of 35 stylish patterns from...

A gorgeous new hardcover edition of this award-winning cookbook features full-color photographs and classic illustrations. It showcases more than 100 recipes that chronicle life on the prairie,...

Developing a strong brand identity is crucial for attracting and engaging customers, but creating an effective brand can be a challenge for many entrepreneurs. This comprehensive workbook provides a...

Brand Identity Essentials provides a comprehensive guide to building strong brands through 100 principles. It covers the essential elements of graphic identity, identity programs, and branding...

The Eagles Flying High by Laura Jackson The Eagles' story is one of remarkable success and tumultuous personal relationships. From their distinctive sound in the early 1970s to their decadent...

Discover how to build powerful brands that drive success. Great brands like Apple, Nike and Zappos didn't achieve their iconic status by chance - they adopted specific approaches and principles that...

You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success by Catherine Kaputa. Learn how to harness your potential and take charge of your career with...

Two masterful verse dramas by Henrik Ibsen, now brought together in a single volume. This collection features Geoffrey Hill's acclaimed stage version of Brand, alongside his new poetic rendering of...

Discover your unique position in the world with Creative Personal Branding. Jürgen Salenbacher shares his innovative method for developing creative thinking and innovation, designed to help you...

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your BrandThis guidebook is designed for leaders of purpose-driven brands who want to clarify their brand...

The Last Landlady: An English Memoir by Laura Thompson Laura Thompson's memoir is a poignant tribute to the English pub, a place where her grandmother, Violet, embodied the essence of its atmosphere...

Brands and BullS**t Excel at the Former and Avoid the Latter is a practical guide for digital marketers and entrepreneurs. Written by Bernhard Schroeder, this book provides insights and tools to help...

The International Brand Valuation Manual provides an in-depth review of brand valuation models, revealing the latest trends and techniques in the field. This comprehensive guide is ideal for...

The Brand Therapy Book offers swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. Fabian Geyrhalter, a renowned brand strategist, shares...

Laura Clery's candid and humorous memoir offers a refreshing look at the ups and downs of modern life as a busy mum, wife, and creative. With wit and honesty, she shares her experiences of pregnancy,...

The KNOWN Personal Branding Workbook by Mark W. Schaefer is an accompanying guide to help you build and unleash your personal brand in the digital age.This workbook provides space to work through...

The Brand Gap presents a unified theory of brand-building, uniting strategic and creative approaches to produce a "charismatic brand" that customers feel is essential to their lives.Learn how...

Branding: A Step-by-Step Guide to Creating a Successful BrandDiscover the key elements that make a brand successful, from identifying the correct question to creating a compelling narrative. This...

Brand New Ancients by Kae Tempest is a powerful spoken story that explores the intersection of everyday life and ancient myth. With a unique blend of street poetry, rap, and storytelling, Tempest...

This book provides an in-depth guide to personal branding in 2019, helping you to market your unique personality, style and skills to achieve success. With the rise of social media platforms like...

The Tata brand has undergone significant evolution over the years, transforming from a respected corporate entity in India to a truly global presence. With major international operations across...

Building Distinctive Brand Assets is a comprehensive guide for anyone looking to establish a strong brand identity. It provides a long-term strategy for creating and managing distinctive brand...

Launching and Building a Brand For Dummies is a practical guide to creating a strong brand identity and growing your business in a competitive market. With expertise gained from launching five...

A dead body in a ground floor flat has been hidden for over three years. When Sarah lives above it, she feels threatened by a stranger hanging around the building. Laura's life is complicated -...

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded, offers fresh insights into the world of business and marketing. Adam Morgan's...

A city in chaos. A killer on the loose. When two teenagers are found dead in a fire, detectives Laura Henshall and Will Peters are tasked with uncovering the truth behind the tragic events. As they...

Fix the System, Not the Women by Laura Bates is a powerful examination of the systemic prejudice at the heart of five key institutions.The author, a feminist writer and activist, exposes the failings...

Laura Earnshaw's book, My Happy Mind, offers a unique perspective on helping children build resilience and confidence. As a leading expert in helping people thrive, Earnshaw shares the science-backed...

How Brands Grow 2 Revised Edition: A roadmap for smarter, evidence-based marketingThis revised edition of How Brands Grow takes readers further on a journey to smarter marketing, providing a...

Mentors: How to Help and Be Helped In his follow-up to Sunday Times number one bestseller Recovery, Russell Brand explores the benefits of seeking and offering help. He shares how he has found...

Kellogg on Branding in a Hyper-Connected World is a comprehensive guide to building and managing successful brands in today's fast-paced marketplace. By integrating academic theories with practical...

Brand Relevance Making Competitors Irrelevant by David A. Aaker In this groundbreaking book, branding expert David A. Aaker reveals how to eliminate competition and become the lead brand in your...

Rob's life is turned upside down when his girlfriend asks him to leave London and move to Manchester. He's convinced that love will conquer all, but leaving behind his best mate proves to be the...

Universal Principles of Branding presents 100 key concepts for defining, building and delivering brands. This comprehensive reference offers clear explanations and visual examples to help you make...

Dan S. Kennedy and his co-authors debunk common branding myths and deliver a straightforward approach to building a valuable brand without buying it outright. This book focuses on creating a highly...

Catharine Slade-Brooking's guide to creating a brand identity is a comprehensive resource for designers and professionals working in branding and graphic design. By exploring the creative processes...

You Brand by Julia Goodman offers a unique approach to personal confidence, drawing from her successful acting career and 30 years of coaching experience. This manual provides intuitive theory and...

Laura Cumming's memoir is a moving exploration of her family's secrets and the mystery of her mother's disappearance as a child. In 1929, a young girl was kidnapped from a beach, only to be found...

Branding and Product Design: An Integrated Perspective by Monika Hestad explores the relationship between product design and brand-building. This book examines key questions about the link between...

Hitmakers: How Brands Influence Culture by Ana Andjelic explores the modern brand strategy that relies on cultural influence rather than traditional advertising methods. Brands today aim to produce...

Derek Minter: King of Brands by Mick Walker is a biography that tells the story of one of the world's greatest motorcycle racing stars. From his early days as an inexperienced youngster, Minter...

The Brand You50: Reinventing Work In today's fast-paced business landscape, standing out from the crowd is crucial for career success. Tom Peters argues that the key to distinction lies in...

Transform your brand with the power of storytelling. Once Upon A Brand: The Business of Storytelling reveals how to breathe life into your messaging, turning ordinary content into unforgettable...

Archetypes in Branding: A Practical Toolkit for Creatives and Strategists Margaret Hartwell and Joshua C. Chen offer a real-world approach to brand development, providing a practical tool to help you...

Dr. Laura Markham offers a practical guide to helping siblings develop a lifelong bond and learn to manage their emotions in a way that fosters healthy relationships.By focusing on creating deep...

Reboot your brand for success in today's digital landscape with The Brandgym. This practical guide provides a step-by-step approach to help growing businesses develop and implement effective branding...

Tomorrow Is a Brand-New Day by Davina Bell is a message of hope and healing for children. The book explores how hard days come and go, but love is always present. It's a tribute to learning, growing,...

Get started with Canva and create professional branding, marketing, and social content for your business. This illustrated guide covers everything you need to know to get up and running quickly...

Explore the vibrant world of Italy's new culinary masters, who are redefining the country's gastronomic identity. This book takes you on a visual journey across the country, showcasing thirty-two...

Unlock your potential as a personal brand and unlock infinite money-making opportunities. Dain Walker's expert roadmap in "The 90 Day Brand Plan" shows you how to harness your authority, credibility,...

Experience the simple joys of life on the Kansas prairie with Laura and her family. This charming picture book tells the story of a day spent exploring the open plains, playing with wildlife, and...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework for understanding how countries apply brand strategy and management principles to their global presence.With insightful...

Bewitched is a dark fantasy novel by Laura Thalassa, set in a world where magic and supernatural forces are at play. At the heart of the story is Selene Bowers, a young woman who embarks on a journey...

Your online presence matters more than ever in today's global workplace. LinkedIn For Personal Branding: The Ultimate Guide provides a comprehensive guide to personal branding using LinkedIn's...

Aaker on Branding presents 20 essential principles for creating strong brands. These principles are drawn from David Aaker's six brand books and related publications, providing a broad understanding...

The Branded by Martina Murphy is a gripping crime novel that pulls you straight into its story. A young girl's body is found in a submerged suitcase, and DS Lucy Golden must identify her and return...

Developing a strong brand identity and understanding your target audience are crucial for success in the fashion industry. This second edition of Marketing Fashion provides a comprehensive guide to...

National Express: 50 Years of Coaching History National Express coaches have become a familiar sight on the UK's roads since their first appearance in 1972. This book celebrates the history and...

Potholes and Pavements: A Bumpy Ride on Britain's National Cycle NetworkJournalist Laura Laker embarks on an odyssey to explore the UK's National Cycle Network, tracing its history and examining its...

For business writing that gets results, look no further than this comprehensive guide. Laura Brown's straightforward seven-step method helps you communicate clearly and efficiently, from project...

Inside the Bottle: People, Brands, and Stories offers a unique behind-the-scenes look at the global liquor and wine business. Arthur Shapiro, an industry insider and marketing guru, shares his...