Humby, Clive
Scoring Points: How Tesco Continues to Win Customer Loyalty
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- ISBN 13:
- 9780749453381
- author:
- Humby, Clive
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2008
- Pages:
- 304
- Dimensions:
- 155 mm X 233 mm
- Genre:
- Business, Finance & Law
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Discover how Tesco's customer loyalty programme became a retail giant through innovative marketing and data analysis.
The story behind the Tesco Clubcard is one of vision, teamwork and commitment to customer satisfaction. This book explains in detail how Tesco used customer data to drive its success, making customer loyalty marketing work when others failed.
a worthwhile read for anyone looking to improve their understanding of customer analysis and loyalty marketing, Scoring Points offers a fascinating insight into the power of effective customer relationships in business.
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