Salz, Lee B.
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
- ISBN 13:
- 9781400238194
- author:
- Salz, Lee B.
- format:
- Paperback / softback
- publisher:
- Amacom
- language:
- English
- Publication Year:
- 2022
- Pages:
- 208
- Dimensions:
- 20.3 x 15.2 x 2.5 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee B. Salz In competitive marketplaces, salespeople often face a difficult choice: lower prices to win deals, or risk losing them by sacrificing margins. However, this approach can backfire, as it may lead buyers to question the company's value proposition. Instead, sales differentiation offers a more effective strategy for standing out from the competition. This book provides nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. The book is divided into two sections, each focusing on a different aspect of sales differentiation. The first section explores how to identify and leverage the company's unique differentiators, while the second section provides guidance on how to deliver meaningful value to buyers and differentiate oneself in every stage of the sales process. By applying these strategies, salespeople can gain a competitive edge and achieve their sales goals.
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