Adams, John
Risk
- ISBN 13:
- 9781857280685
- author:
- Adams, John
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 1995
- Pages:
- 228
- Genre:
- Insurance
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Risk by John Adams explores how people respond to safety measures and why some behaviours are difficult to change. According to cultural theory, risk-taking behaviour is influenced by the perceived costs and benefits of alternative actions, shaped by past experiences and associations.
This book offers insights into a fundamental aspect of human behaviour with significant financial and economic implications. It will be of interest to those working in industry, business, engineering, finance, and public administration, as well as researchers in social sciences.