Keyser, Scott
Rhetorica
- ISBN 13:
- 9781781332061
- author:
- Keyser, Scott
- format:
- Paperback
- publisher:
- Rethink Press
- language:
- English
- Publication Year:
- 2016
- Pages:
- 238
- Dimensions:
- 141mm / 216mm
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Rhetorica: A Toolkit of 21 Everyday Writing Techniques by Scott Keyser is a comprehensive guide to persuasive writing. By mastering these techniques, you can craft clear, concise prose that engages and motivates your audience. Effective writing is about more than just conveying information - it's about inspiring, seducing, or even provoking a response. The art of writing lies in its ability to connect with readers on an emotional level, making the written word feel alive. This book provides you with the tools to build rapport with your reader and make your writing stand out. With Rhetorica, you'll learn how to draft faster, dramatise your writing, and get better results from the written word. Whether you're a business professional or simply looking to improve your writing skills, this toolkit of 21 everyday techniques is essential for anyone who wants to communicate effectively.