Vijay Govindarajan;Chris Trimble
Reverse Innovation
- ISBN 13:
- 9781422157640
- author:
- Vijay Govindarajan;Chris Trimble
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2012
- Pages:
- 256
- Dimensions:
- 23.4 x 2.5 x 15.5 cm
- Genre:
- Business, Finance & Law, Business innovation, Business strategy, BUSINESS & ECONOMICS / Management, International business enterprises - Management, Strategic planning, Technological innovations - Management, Business/Economics, Business, Finance & L
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Reverse Innovation: Create Far from Home, Win Everywhere is a groundbreaking business idea that's changing the way companies approach innovation. By scaling growth in emerging markets and importing low-cost innovations to mature ones, businesses can unlock new opportunities and stay ahead of the curve. The gap between rich nations and emerging economies is closing, and innovations are no longer flowing only one way - from developed to developing countries. Instead, they're flowing in reverse, with companies like GE, Deere & Company, P&G, and PepsiCo using reverse innovation to drive growth. This book explains where, when, and why reverse innovation is on the rise, and how businesses can make it happen. Whether you're based in a Western economy or not, understanding reverse innovation is crucial for success in today's global market. With real-world stories and insights from leading companies, this book will help you grasp the implications of reverse innovation and how to apply its principles to your business.
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