Weisberg, Robert W.
Rethinking Creativity: - Inside - the - Box Thinking as - the Basis for Innovation
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- ISBN 13:
- 9781108742900
- author:
- Weisberg, Robert W.
- format:
- Paperback
- publisher:
- Cambridge University Press
- language:
- English
- Publication Year:
- 2020
- Pages:
- 420
- Dimensions:
- 24.4 x 17 x 2.6 centimetres (0.8
- Genre:
- Nonfiction, Psychology, Cognitive,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Rethinking Creativity explores a fresh perspective on innovation: that creative breakthroughs often stem from inside-the-box thinking. By building upon existing ideas, we can produce new and innovative solutions.
This book presents an analysis of creativity through case studies of significant advances in fields such as engineering and architecture. Weisberg evaluates these examples alongside cutting-edge research to challenge our understanding of this complex cognitive ability.
Through a combination of insightful analysis and engaging case studies, Rethinking Creativity offers a new perspective on the nature of creativity and innovation.
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