Zhu Hua (Editor)
Research Methods in Intercultural Communication: A Practical Guide (GMLZ - Guides to Research Methods in Language...
- ISBN 13:
- 9781118837436
- author:
- Zhu Hua (Editor)
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2015
- Pages:
- 368
- Dimensions:
- 17.3 x 1.8 x 24.4 cm
- Genre:
- Society, Politics & Philosophy, Social Science
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Research Methods in Intercultural Communication: A Practical Guide provides a comprehensive introduction to the most important methodological issues in this field. It covers various research methods, including those for multilingual, intercultural and ethnically diverse populations. This guide explains both new and established methods, such as Matched Guise Technique, Discourse Completion Task, and Critical Incident Technique, as well as more recent approaches like Virtual Ethnography and Corpus Analysis. By providing an overview of these methods, the book helps students choose the most suitable approach for their research questions and navigate the research process. With its support from experienced scholars and researchers, this guide offers key terms, suggestions for further reading, and concise summaries to assist readers throughout their research journey.
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