Regis Mckenna
Relationship Marketing
- ISBN 13:
- 9780201622409
- author:
- Regis Mckenna
- format:
- Paperback
- publisher:
- Basic Books
- language:
- English
- Publication Year:
- 1993
- Pages:
- 256
- Genre:
- Government Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Building crucial relationships that help a company dominate and own the market is a simple yet powerful process. In this book, Regis Mckenna shares his approach to successful relationship marketing in the Age of the Customer.
The author's straightforward strategy can be applied by businesses looking to stay ahead in today's competitive landscape. By focusing on building strong relationships with customers and partners, companies can gain a lasting advantage over their competitors.
Related Products
Related Products
The Relationship Manager
Thacker, Andy
£9.37
The Relationship Manager by Andy Thacker offers practical advice on how to take effective project management and team leadership skills from the workplace and apply them in personal relationships. By...
Talkabout Relationships: Building Self-esteem and Relationship Skills
Kelly, Alex
£54.35
Talkabout Relationships: A Practical Guide to Building Self-Esteem and Relationship Skills. This highly illustrated resource is designed to help professionals work with individuals who are struggling...
Coaching Relationships
Erik De Haan
£26.10
This handbook focuses on relationships - to oneself and others - as the core of coaching activity. It explores relational coaching, its principles and practices, and how it has evolved in executive...
The Therapeutic Relationship
Clarkson, Petruska
£50.53
The Therapeutic Relationship by Petruska Clarkson provides a comprehensive framework for understanding the complexities of the therapeutic relationship in counselling, psychology, and psychotherapy...
Karmic Relationships: Esoteric Studies: 4 (Karmic Relationships)
Steiner, Rudolf
£15.55
Rudolf Steiner's Karmic Relationships Volume 4 presents a profound exploration of reincarnation and karma. In these lectures, Steiner reveals the destinies of various individuals from one life to the...