Johnson, Mark W.
Reinvent Your Business Model
- ISBN 13:
- 9781633696464
- author:
- Johnson, Mark W.
- format:
- HardBack
- publisher:
- Harvard Business School Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 240
- Dimensions:
- 23.88 x 15.75 x 2.29 centimetres
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Reinvent Your Business Model: A Practical Framework for Transformational Growth In his influential book Seizing the White Space, Mark W. Johnson argued that business model innovation is the key to transformational growth. Nearly a decade later, this revised edition provides an updated and practical framework for understanding how a business model works. Johnson identifies four fundamental building blocks of a business model and outlines a structured process for reinventing or creating a new one. He also explores the role of digital transformation in successful business models, using online marketplaces as a case study. This book offers a valuable resource for anyone looking to transform their business and stay ahead in a rapidly changing market. With its practical approach and clear explanations, Reinvent Your Business Model is an essential guide for entrepreneurs, managers, and leaders seeking to drive growth and innovation in their organisations.