Bethune, Kevin G.
Reimagining Design
- ISBN 13:
- 9780262046503
- author:
- Bethune, Kevin G.
- format:
- Hardback
- publisher:
- MIT Press
- language:
- English
- Publication Year:
- 2022
- Pages:
- 192
- Dimensions:
- 20.3 x 14 x 2.3 centimetres (0.2
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Reimagining Design: Unlocking Strategic Innovation
This book explores how design can be used strategically to drive innovation and foster multidisciplinary teamwork. Kevin Bethune, a seasoned consultant and designer, shares his journey through corporate America, highlighting the power of transformative design and its impact on individual lives and organizations.
As Bethune shows, diversity, equity, and inclusion are crucial considerations in the design process, and he provides a framework for bringing about positive change. With insight and compassion, he argues that design transformation requires leadership that builds teams that mirror the marketplace, and that multidisciplinary collaboration is key to future innovation.
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