Micah Zenko

Red Team

(No reviews yet) Write a Review
ISBN 13:
9780465048946
author:
Micah Zenko
format:
HardBack
publisher:
Basic Books
language:
English
Publication Year:
2015
Pages:
336
Dimensions:
15.6 x 2.9 x 23.5 cm
Genre:
Business, Finance & Law, Biographies & Histories, Business & Economic History
Condition:
New
Availability:
Item usually sent within 10 working days
£26.19

Description

Red Team: How to Succeed by Thinking Like the Enemy By Micah Zenko In the world of business and politics, understanding your competitors is crucial for success. One effective way to gain this insight is through red teaming, a strategy that involves inhabiting the perspective of potential rivals. This approach has been used in various sectors, from the military to the private sector, to better understand the interests, intentions, and capabilities of institutional rivals. Red teams can yield impressive results, giving businesses an edge over their competition and providing valuable intelligence estimates. However, not all red teams are created equal, and some may even cause more harm than good. In this book, national security expert Micah Zenko shares his expertise on how to create and empower effective red teams, as well as what to do with the information they produce. With a range of case studies, Red Team provides a comprehensive guide for decision makers looking to gain a strategic advantage through innovative thinking.

View AllClose

Related Products

Related Products

Picks and Shovels (Red Team)
Add to Cart
Quick view

Picks and Shovels (Red Team)

Doctorow, Cory

£17.59
In 1986, San Francisco is a city on the cusp of change. For Martin Hench, a former MIT dropout, this means a new chance to reinvent himself as a forensic accountant in the digital age. When he's...