Dalton, Jeremy

Reality Check: How Immersive Technologies Can Transform Your Business

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ISBN 13:
9781789666335
author:
Dalton, Jeremy
format:
Paperback / softback
publisher:
Kogan Page Ltd
language:
English
Publication Year:
2021
Pages:
248
Dimensions:
23.5 x 15.6 x 1.4 centimeters (0
Genre:
Business, Management, Strategy,
Condition:
New
Availability:
Item usually sent within 4 working days
£29.61

Description

Discover how augmented and virtual reality can transform your business. Reality Check explores the opportunities for businesses to harness immersive technologies like AR and VR in areas such as learning, remote collaboration, visualization, sales, and consumer behaviour research. Common misconceptions about AR and VR are dispelled, revealing their potential for delivering efficient, impactful, and cost-effective business solutions. The book showcases practical uses of these technologies through case studies from organizations worldwide, including Cisco, Ford, GlaxoSmithKline, La Liga, and Vodafone. This non-technical guide makes cutting-edge technology accessible to businesses of all sizes, providing a straightforward introduction to the everyday applications of immersive technologies that can deliver real results.

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