Roger Horberry , Gyles Lingwood
Read Me.: 10 Lessons for Writing Great Copy
- ISBN 13:
- 9781780671819
- author:
- Roger Horberry , Gyles Lingwood
- format:
- Paperback
- publisher:
- Laurence King
- language:
- English
- Publication Year:
- 2014
- Pages:
- 192
- Dimensions:
- 19 x 1.6 x 23 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Learn the art of writing effective copy with expert guidance from Roger Horberry and Gyles Lingwood. This comprehensive guide is structured into ten distinct lessons, featuring international examples of top-notch copywriting to help you improve your persuasive powers.
Packed with practical techniques and exercises, this book covers essential topics such as writing for digital platforms, brand storytelling, and packaging copy. You'll also gain insights from professional writers and worked examples to help you tackle the challenges of writing compelling copy.
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