Chapman, Chris
Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale
- ISBN 13:
- 9781484292679
- author:
- Chapman, Chris
- format:
- Paperback
- publisher:
- APress
- language:
- English
- Publication Year:
- 2023
- Pages:
- 374
- Dimensions:
- 25.4 x 17.8 x 2.1 centimetres (0
- Genre:
- Computers, Server & Database, General Database,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Quantitative User Experience Research: Informing Product Decisions at Scale This book is your comprehensive guide to Quantitative User Experience (Quant UX) research in product development. With decades of combined experience, the authors provide hands-on projects and practical advice for starting and developing a career in this field. In today's data-driven world, organizations have more insights into user needs and behaviors than ever before. Quant UX researchers apply analytical skills to uncover user needs, inform engineering and design, and optimize software and hardware products for human interaction. This book covers essential topics such as customer satisfaction surveys, log analysis, and statistical methods for assessing user outcomes. By following the guidance in this book, you'll gain a deeper understanding of how to apply Quant UX research to inform strategic decisions and drive business success.
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