Sweeney, Joanne
Public Sector Marketing Pro
- ISBN 13:
- 9781916114920
- author:
- Sweeney, Joanne
- format:
- Paperback
- publisher:
- Joanne Sweeney
- language:
- English
- Publication Year:
- 2022
- Pages:
- 288
- Dimensions:
- 22.9 x 15.2 x 1.7 centimetres (0
- Genre:
- Business, Marketing, Research,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Public Sector Marketing Pro: A Guide to Digital and Social Media for Government and Public Sector Agencies. In today's digital age, effective communication is crucial for government and public sector agencies. Joanne Sweeney, with over 20 years of experience in journalism, digital marketing, and communications, provides a comprehensive guide on how to successfully reach and engage with the public online. The revised edition includes new case studies from public health officials on adapting their tactics during the pandemic. This book offers practical advice on transforming outdated communications strategies into agile digital plans, responding to crises online, and leveraging digital communications to achieve larger objectives. With its focus on real-time engagement and crisis management, Public Sector Marketing Pro is an essential resource for anyone looking to develop their skills in digital public engagement. By reading this book, you'll gain the knowledge and tools needed to become a skilled leader in your field and online.
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