Mayer, Colin
Prosperity: Better Business Makes the Greater Good
- ISBN 13:
- 9780198866824
- author:
- Mayer, Colin
- format:
- Paperback / softback
- publisher:
- Oxford University Press
- language:
- English
- Publication Year:
- 2021
- Pages:
- 288
- Dimensions:
- 21.5 x 13.5 x 2.5 centimeters (0
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Business thinking has long been focused on maximising shareholder profit, but Colin Mayer argues this approach is fundamentally wrong. In "Prosperity", he presents a comprehensive new agenda for establishing the corporation as a force for promoting economic and social wellbeing. Mayer draws on insights from business, law, economics, science, philosophy, and history to show how the corporation can contribute to the wellbeing of the many, not just the few. This book challenges the status quo and offers a radical prescription for creating and running successful businesses that benefit society as a whole.
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