Adams, Hannah
Principles and Practice of Marketing 10/e
- ISBN 13:
- 9781526849533
- author:
- Adams, Hannah
- format:
- Paperback
- publisher:
- Legare Street Press
- language:
- English
- Publication Year:
- 2022
- Pages:
- 588
- Dimensions:
- 26 x 19.5 x 3.3 centimetres (1.7
- Genre:
- Toys, Games & Puzzles, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The tenth edition of Principles and Practice of Marketing provides a comprehensive introduction to marketing, covering theoretical principles, frameworks, and concepts that form the backbone of marketing education. This contemporary textbook explores how these principles apply in modern business practice, featuring real-world examples from leading companies. Key features of this updated edition include a new chapter on Sustainable Marketing and Society, as well as Hidden Gem boxes showcasing firms that do marketing differently. The book also includes fully updated Marketing in Action boxes and Mini Cases, focusing on topics such as digital marketing, ethics, diversity, and inclusion, as well as sustainability. With its streamlined pedagogy and expanded recommended readings, this textbook encourages readers to expand their knowledge. Written by David Jobber, Emeritus Professor of Marketing at the University of Bradford, Principles and Practice of Marketing is a valuable resource for students and professionals alike.
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