March, James G.
Primer on Decision Making: How Decisions Happen
- ISBN 13:
- 9781439157336
- author:
- March, James G.
- format:
- Paperback
- publisher:
- The Free Press
- language:
- English
- Publication Year:
- 2009
- Pages:
- 308
- Dimensions:
- 22.6 x 15.2 x 2.2 cm
- Genre:
- BUSINESS & ECONOMICS / Decision-Making & Problem Solving
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
James March's Primer on Decision Making: How Decisions Happen offers a comprehensive introduction to decision making, exploring its role in individual and group life. By examining how decisions are actually made, rather than how they should be, March provides insight into the complexities of this fundamental human activity.
The book delves into four key issues that divide students of decision making: the nature of rational choice, the process of decision making, its outcomes, and the role of individuals, organizations, and societies. March also discusses the concept of intelligence in decision making and explores ways to enhance decision-making abilities.