Eslava, José De Jaime
Pricing : nuevas estrategias de precios
- ISBN 13:
- 9788415986980
- author:
- Eslava, José De Jaime
- format:
- Paperback
- publisher:
- ESIC Editorial
- language:
- Spanish
- Publication Year:
- 2015
- Dimensions:
- 17 x 17 centimeters
- Genre:
- Reference & Language, Languages, ,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Pricing: Nuevas estrategias de precios 4ª edición
The approach to pricing has undergone significant changes in recent years, evolving from traditional marketing tactics to more modern relational marketing strategies. At the heart of this shift is the customer, who now plays a central role in business decision-making processes.
This evolution has also led to a transformation in the way companies set prices, moving away from a perceived "art" and towards a more scientific approach that can be applied universally. As a result, pricing has become an essential factor in driving business success, allowing companies to achieve their ultimate goal of profit maximization.
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