Sam Ladner
Practical Ethnography: A Guide to Doing Ethnography in the Private Sector
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- ISBN 13:
- 9781611323900
- author:
- Sam Ladner
- format:
- Paperback
- publisher:
- Left Coast Press, Inc.
- language:
- English
- Publication Year:
- 2014
- Pages:
- 200
- Dimensions:
- 15.2 x 2 x 22.9 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Anthropology
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner is a valuable resource for those seeking to apply rigorous ethnographic practice in corporate settings.
This book provides step-by-step guidance on core methods, research design, using mobile and digital technologies, project management, ethics, reporting, and translating findings into business strategies.
Ideal for private-sector researchers, designers, and managers, as well as academic researchers looking to conduct research in corporate settings, this guide offers practical tools and expertise to support robust ethnographic practice.
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