Ries, Al

Positioning: The Battle for Your Mind

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ISBN 13:: 9780071373586
author:: Ries, Al
format:: Paperback
publisher:: McGraw-Hill Professional
language:: English
Publication Year:: 2001
Pages:: 213
Dimensions:: 13.7 x 1.5 x 20.3 centimetres (0
Genre:: Business, Marketing, Advertising,
Condition:: New
Availability:: Item usually sent within 20 working days

£16.30

Current Stock: 5

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Description

Description

Positioning: The Battle for Your Mind In a crowded marketplace, creating a lasting impression is crucial. This book offers a revolutionary approach to positioning your brand in a prospective customer's mind. By understanding your strengths and weaknesses, as well as those of your competitors, you can make informed decisions to establish a strong market presence. Ries and Trout provide practical advice on how to use leading ad agency techniques to capture market share, build a competitive strategy, and reposition a strong competitor. They also offer valuable case histories and analyses of successful and failed advertising campaigns, providing a wealth of knowledge for businesses looking to improve their positioning. With its revised edition reflecting significant developments in the five years since its original publication, this book is a worthwhile read for anyone in business today.

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