Futterman, Matthew
Players
- ISBN 13:
- 9781476716961
- author:
- Futterman, Matthew
- format:
- Paperback
- publisher:
- Simon & Schuster
- language:
- English
- Publication Year:
- 2017
- Pages:
- 336
- Dimensions:
- 21.08 x 13.72 x 2.29 centimetres
- Genre:
- Sports & Recreation, History, Business,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
From a job that required athletes to work in the off-season to make ends meet, sports evolved into a massive global business over the course of a single generation. This transformation began with a handshake between a lawyer and a golfer in 1960.
A remarkable saga unfolds as the story of how sports became a business is told, filled with insights into human nature and landmark moments that shaped the industry. The book features accounts of pivotal battles, such as the struggle to free athletes from bad deals, and the transformation of pro football into one of the greatest shows on earth.
A riveting account of the rise and creation of the modern sports world, this book is an entertaining and illuminating read that sheds light on the people who made it happen.
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