Reillier, Laure Claire
Platform Strategy
- ISBN 13:
- 9781472480248
- author:
- Reillier, Laure Claire
- format:
- Hardback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2017
- Pages:
- 222
- Dimensions:
- 24.8 x 17.1 centimetres (0.59 kg
- Genre:
- Business, Entrepreneurship, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Platform Strategy: A Practical Guide to Building and Scaling Successful Platform Businesses. In recent years, platform businesses have revolutionized various sectors, with digital disrupters harnessing the power of communities to challenge traditional businesses. This phenomenon has led to a growing need for understanding what platforms are, how they work, and how to build one successfully. Laure Claire Reillier and Benoit Reillier provide a comprehensive guide to platform strategy, using their "rocket model" and original case studies to explain the key principles of designing, igniting, and scaling a platform business. The authors also offer insights into the future of platforms, regulation, governance, and how they can be combined with other business models. By reading this book, you'll gain a deeper understanding of platform strategy and learn how to apply its principles to your own business or entrepreneurial ventures.
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