Fogg, B.J.
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
- ISBN 13:
- 9781558606432
- author:
- Fogg, B.J.
- format:
- Paperback
- publisher:
- Morgan Kaufmann Publishers Inc.
- language:
- English
- Publication Year:
- 2002
- Pages:
- 312
- Dimensions:
- 203 mm X 254 mm
- Genre:
- Human-computer interaction
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Understanding how computers can change our attitudes and behaviour is crucial in today's digital age. This book explores the concept of "Captology", the domain of research, design, and applications of persuasive technology.
Based on nine years of research, Dr. B.J. Fogg reveals how websites, software applications, and mobile devices can be used to influence people's attitudes and behaviour. The book provides key term definitions, frameworks for understanding this domain, and real examples of persuasive technologies.
This guide offers valuable insights into the principles of persuasive technology, helping readers understand who will wield its power and to what end. A useful resource for anyone interested in leveraging or simply understanding the persuasive power of interactive technology.
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