Marshall, P. David
Persona Studies: An Introduction
- ISBN 13:
- 9781118935057
- author:
- Marshall, P. David
- format:
- Paperback / softback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2019
- Pages:
- 272
- Dimensions:
- 22.7 x 15.5 x 1.4 centimetres (0
- Genre:
- Nonfiction, Social Sciences, Popular Culture,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Persona Studies: An Introduction explores how people present themselves online and how this is transforming contemporary culture. With the rise of social media and communication technologies, billions of people worldwide are curating their public selves through various platforms.
The study of persona is essential to understanding our collective online behavior, yet literature in this field is scarce. This book fills a gap in current knowledge by examining the construction, delivery, and curation of public identities in contemporary online culture.
Three case studies are included, examining personas of the artist, gamer, and professional, to illustrate how personas continue to transform identity and reshape our cultural landscape. A broad introduction to the evolving theories and concepts of persona is also provided, offering insights into its relation to technology and collective identity.
Related Products
Related Products
PERSONAS
Force, U. S. Army Air
Personae
Ezra Pound
Persona and Shame (Persona & Shame Ppr)
Bergman, Ingmar
How to be a Historian: Scholarly Personae in Historical Studies, 1800-2000
Paul, Herman
Persona normal
Taibo, Benito