Carbasho, Tracy , Skoloda, Kelley Murray
Nike
- ISBN 13:
- 9781598843422
- author:
- Carbasho, Tracy , Skoloda, Kelley Murray
- format:
- HardBack
- publisher:
- Greenwood
- language:
- English
- Publication Year:
- 2010
- Pages:
- 132
- Genre:
- Business Biographies & True Stories Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Nike: A Comprehensive Analysis
This book provides an in-depth examination of Nike's remarkable history and its enduring impact on the sports world. From humble beginnings as two runners selling shoes out of their cars at track meets, to its current status as a global leader in athletic apparel and footwear.
Through never-before-heard interviews with top athletes and marketing experts, this book sheds light on Nike's pioneering strategies and innovative approaches that have helped the company stay ahead of the competition for over four decades. With a focus on the company's key attributes and tactics, readers will gain a full appreciation of Nike's fascinating story.
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