Gina Keating
Netflixed
- ISBN 13:
- 9781591846598
- author:
- Gina Keating
- format:
- Paperback
- publisher:
- Portfolio
- language:
- English
- Publication Year:
- 2013
- Pages:
- 304
- Dimensions:
- 14.22 x 2.03 x 21.34 centimetres
- Genre:
- Business, Business History, Nonfiction,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Epic Battle for America's Eyeballs by Gina Keating In 1997, two entrepreneurs took a bold step: starting an online DVD store. What began as a small venture would eventually become a global phenomenon, transforming the way we consume movies and TV shows. Journalist Gina Keating recounts the story of Netflix's rise to power, from its early days as a challenger to the traditional video rental industry, to its current position as a leader in online streaming. Keating draws on extensive interviews and her years covering Netflix as a reporter to bring this tale to life. She explores the company's two-pronged strategy: first, waging a fierce battle against Blockbuster, and then taking on the giants of Google, Hulu, online marketplaces, and the cable companies. The result is a gripping narrative that reveals the inner workings of a company that has revolutionized the entertainment industry. This book offers a unique perspective on Netflix's journey, shedding light on the challenges and opportunities that have shaped its path to success - or perhaps, its uncertain future.
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