Jenkinson, Keith A.
National Bus Company In Transition
- ISBN 13:
- 9781445685779
- author:
- Jenkinson, Keith A.
- format:
- Paperback
- publisher:
- Amberley Publishing
- language:
- English
- Publication Year:
- 2024
- Pages:
- 96
- Dimensions:
- 23.3 x 16.4 x 1.1 centimetres (0
- Genre:
- Nonfiction
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The National Bus Company in Transition explores the changes that took place in British bus companies during the 1980s. In 1969, the state-owned company introduced a corporate identity for its subsidiary companies, which remained in use until the early 1980s, with some exceptions. As the company began to transition towards private ownership, many of its subsidiaries adopted new liveries in preparation for change. This book is illustrated with photographs and detailed captions, showcasing the numerous changes that occurred in the early to mid-1980s. The Market Analysis Project led to the introduction of local fleet names, adding another layer of complexity to the company's branding. By examining these transitions through photographs and text, this book provides a unique insight into the history of British bus companies during a period of significant change.
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