Damodaran, Aswath
Narrative and Numbers
- ISBN 13:
- 9780231180481
- author:
- Damodaran, Aswath
- format:
- HardBack
- publisher:
- Columbia University Press
- language:
- English
- Publication Year:
- 2017
- Pages:
- 296
- Dimensions:
- 23.11 x 15.49 x 2.79 centimetres
- Genre:
- Business, Accounting, Financial,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Narrative and Numbers: The Value of Stories in Business by Aswath Damodaran explores how storytelling drives corporate value, adding substance to numbers and persuading investors to take risks. By combining compelling narratives with meaningful models and accounts, businesses can deliver and sustain value.
Through a range of case studies, including those of Uber, Twitter, Facebook, Apple, online marketplaces, and Vale, Damodaran examines how different companies have used narrative to shape their valuations. He reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and provides insights into how to test a story's plausibility.
This book offers practical advice for both storytellers and number-crunchers, highlighting the essential role that combining narrative and numbers plays in business success.
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