Best, Robert

My Modern Movement

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ISBN 13:
9781838172084
author:
Best, Robert
format:
Paperback / softback
publisher:
EnvelopeBooks
language:
English
Publication Year:
2021
Pages:
320
Dimensions:
20.3 x 12.7 centimetres (0.29 kg
Genre:
History, Modern, 20th Century,
Condition:
New
Availability:
Item usually sent within 4 working days
£13.53

Description

A TWENTIETH-CENTURY DESIGN MEMOIR In the 1920s and 30s, the Modern Movement offered a corrective to the commercial world's debased aesthetics. Robert Best, a leading industrialist of the time, shared the goal of improving mass education but was troubled by the movement's promoters. Best felt that the campaign to popularise Functionalist design took propaganda into uncomfortable territory with its sense of noblesse oblige. The Council of Industrial Design, set up in 1944, aimed to raise the quality and saleability of British manufacturing, but Best saw it as also brainwashing the public into denying their preferences for more cultivated alternatives. This memoir, written by Best in the early 1950s, explores his concerns about the influence of design on society.

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