Jack Banks
Monopoly Television
- ISBN 13:
- 9780813318219
- author:
- Jack Banks
- format:
- Paperback
- publisher:
- Westview Press
- language:
- English
- Publication Year:
- 1996
- Pages:
- 303
- Genre:
- Economics Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Launched in August 1981 as Music Television, now known as MTV, this pioneering channel has had a profound impact on popular culture. Within years, it revitalized the record industry, boosted the careers of leading pop stars, and transformed traditional television and film industries.
This book examines the historical development of music video as a commodity, analyzing the existing structures within which music videos are produced, distributed, and exhibited on MTV. Jack Banks explores who controls MTV, the role of record companies in financing and producing music videos, and how power brokers affect the ideological content of music videos.
With an intelligent and lively investigation into one of the most influential media enterprises of our society, this book tackles questions about the future trends for music video and artistic freedom of expression within the tight sphere of influence of the music industry.
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