Books, Profile

Mindf*ck: Inside Cambridge Analytica's Plot to Break the World

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ISBN 13:
9781788165006
author:
Books, Profile
format:
Paperback / softback
publisher:
Profile Books Ltd
language:
English
Publication Year:
2020
Pages:
288
Dimensions:
19.8 x 12.9 x 1.7 centimetres (0
Genre:
Nonfiction, Politics, Political Process,
Condition:
New
Availability:
Item usually sent within 5 working days
£12.48

Description

Cambridge Analytica, a British military contractor, turned the world upside down in 2016 with a dark and powerful tool. Funded by a billionaire, the firm combined psychological research with private Facebook data to create an invisible weapon that could change what voters perceived as real. At the heart of this operation was 24-year-old research director Christopher Wylie, who began to see the disturbing implications of his work.

As the firm honed its dark arts in elections across the globe, Wylie realized it was time to expose his old associates. The consequences of their actions had been revealed in the shocking Brexit referendum, and Wylie knew he had to speak out. This is the story of the political crime of the century, and the man who dared to expose it.

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