Eastman, Susan Tyler

Media Promotion & Marketing for Broadcasting, Cable & the Internet

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ISBN 13:: 9780240807621
author:: Eastman, Susan Tyler
format:: Paperback
publisher:: Focal Press
language:: English
Publication Year:: 2006
Pages:: 352
Dimensions:: 152 mm X 229 mm
Genre:: Communications engineering / telecommunications
Condition:: New
Availability:: Item usually sent within 10 working days

£54.36

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Description

Description

Media Promotion & Marketing for Broadcasting, Cable and the Internet is a comprehensive guide to the latest strategies in media promotion and marketing. This fifth edition explores the scope and goals of media production across various platforms, including television, radio, cable, and the internet. The book covers key topics such as on-air, print, and web message design, radio promotion, television network and station promotion, and online marketing. It also delves into research in promotion, budgeting for promotion, syndicated program marketing, global and international promotion, and non-commercial radio and television promotion. By examining the goals of media production from different perspectives, this book provides valuable insights into the latest trends and techniques in media promotion and marketing.

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