Wallace, Aurora

Media Capital

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ISBN 13:
9780252078828
author:
Wallace, Aurora
format:
Paperback
publisher:
University of Illinois Press
language:
English
Publication Year:
2012
Pages:
192
Dimensions:
152mm X 229mm
Genre:
Language Arts ; Disciplines, Communication
Condition:
New
Availability:
Item usually sent within 10 working days
£22.76

Description

The skyscraper, an iconic symbol of American progress and aspiration, was first conceived by 19th-century press barons in New York City. These early newspaper buildings not only served commercial purposes but also provided public space and prescribed discourse, catering to both the wealthy elite and the mass audience. This book explores how the media industry has continued to utilize urban space as a means of asserting its power. With a focus on corporate headquarters as embodiments of the press's values, Media Capital examines the mutually supporting relationship between the media and urban environment. The author analyzes how architecture contributed to the press's influence, the nature of the reading public, commercialization, and corporate branding in the media industry. The book traces the rise and concentration of the media industry in New York City from the mid-19th century to the present, examining physical and discursive space, labor, technology, and aesthetics.

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