Dowling, Jon
Mascot: Mascots in Contemporary Graphic Design
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- ISBN 13:
- 9781915392046
- author:
- Dowling, Jon
- format:
- Paperback
- publisher:
- Counter-Print
- language:
- English
- Publication Year:
- 2023
- Pages:
- 176
- Dimensions:
- 1.5 x 18.5 x 18.5 centimetres (0
- Genre:
- Arts & Photography, Design, Graphic Arts,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Mascots in contemporary graphic design are a ubiquitous presence, co-opted by companies and brands to sell, promote, and differentiate themselves. From tech companies to burger chains, record fairs to publishers, mascots have become a popular tool for injecting personality and playfulness into a brand.
What's behind the enduring appeal of mascots? They offer a unique blend of simplicity and sophistication, allowing brands to convey their values and personality in a way that's both memorable and engaging. Whether used to sell products, promote services, or simply add a touch of whimsy to a brand's image, mascots have become a staple of modern graphic design.
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