Ries, Al
Marketing Warfare
- ISBN 13:
- 9780070527263
- author:
- Ries, Al
- format:
- Paperback
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 1997
- Pages:
- 216
- Dimensions:
- 14 x 1.6 x 20.3 centimetres (0.2
- Genre:
- Sales & marketing
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A business book that sets itself apart from others in its field, Marketing Warfare offers clear-cut advice and sharp writing with minimal jargon. This book is packed with examples of successful and failed marketing campaigns, making for an interesting and relevant read.
With its unique approach to marketing strategy, this book provides valuable insights into the world of business and advertising. Whether you're looking to improve your own marketing efforts or simply want to understand the principles behind effective marketing, Marketing Warfare is a useful resource.