Kerrigan, Finola

Marketing the Arts: Breaking Boundaries

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ISBN 13:
9780367898878
author:
Kerrigan, Finola
format:
Paperback
publisher:
Routledge
language:
English
Publication Year:
2022
Pages:
301
Dimensions:
23.4 x 15.6 x 1.7 centimetres (0
Genre:
Business, General, Arts & Photography,
Condition:
New
Availability:
Item usually sent within 10 working days
£53.06

Description

Marketing the Arts: Breaking Boundaries is a comprehensive guide to arts marketing and management. This fully updated edition explores contemporary themes in arts consumption, digital trends, and emerging technologies, including virtual reality and streaming services.

International scholars contribute to this renowned text, examining the impact of new technologies on the art market, the importance of the aesthetic experience, and the role of the artist as entrepreneur. The book also broadens its scope to investigate arts-based methods in film, music, and indigenous art from emerging markets.

Alongside theoretical analysis, Marketing the Arts: Breaking Boundaries draws inspiration from current artistic practice to demonstrate a plurality of approaches and methodologies. This edition is ideal for advanced undergraduate and postgraduate students studying arts marketing and management, with accompanying online resources including PowerPoint slides and class discussion questions.

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