Chris Hackley
Marketing in Context: Setting the Scene
- ISBN 13:
- 9781137297105
- author:
- Chris Hackley
- format:
- HardBack
- publisher:
- Palgrave Macmillan
- language:
- English
- Publication Year:
- 2013
- Pages:
- 208
- Dimensions:
- 14.4 x 1.3 x 28.2 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Advertising
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Marketing in Context: Setting the Scene
This book explores how effective marketing operates at a cultural level, framing choices to influence consumer decisions without them even realizing it. By examining the broader cultural context, Chris Hackley shows that successful marketing requires setting the scene and understanding the underlying influences on consumer behavior.
Through this lens, Marketing in Context offers insights into the ways in which marketing can be used to shape consumer choice and drive business success.
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