McMurtry

Marketing For Dummies, 6th Edition

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ISBN 13:
9781119894872
author:
McMurtry
format:
Paperback / softback
publisher:
John Wiley & Sons Inc
language:
English
Publication Year:
2022
Pages:
400
Dimensions:
185mm X 25mm
Genre:
Business, Sales, General,
Condition:
New
Availability:
Item usually sent within 4 working days
£17.35

Description

Stay ahead of the curve with the latest marketing techniques. This updated edition of Marketing for Dummies covers the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, and more.

Discover how to engage customers with trust and enthusiasm, adapt your brand and sales approach to make your business more valuable, and avoid common marketing mistakes. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

From sales strategy to personalization, customer behavior, and market influences, this book provides a comprehensive guide to marketing and sales strategies that work in any economy. Perfect for small to mid-size business owners and marketing professionals, it lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

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