Al Lautenslager
Market Like You Mean It
- ISBN 13:
- 9781599185354
- author:
- Al Lautenslager
- format:
- Paperback
- publisher:
- Entrepreneur Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 240
- Dimensions:
- 22.9 x 15 x 1.5 cm
- Genre:
- Business, Finance & Law, E-Commerce, E-business
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
With over 5,000 marketing messages bombarding consumers daily, it's no wonder entrepreneurs struggle to get noticed. Successful marketer Al Lautenslager shares the secrets of top producers like Nike and Red Bull, revealing simple truths that any business can use to achieve success in their market.
By tapping into the playbooks of successful product producers, entrepreneurs will learn how to zero in on their marketing goals, choose the best tactics, and integrate online and traditional marketing. Lautenslager's approach is illustrated through entertaining examples and case studies of little-known and well-known marketing phenomena.
This practical guide provides actionable advice for businesses looking to boost their marketing efforts and gain consumer buy-in. With its straightforward and engaging approach, Market Like You Mean It is a valuable resource for anyone looking to succeed in the competitive world of marketing.
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